How to Use Google Promotion Services to Boost Your Online Sales...?


Google Promotion Services are a set of tools and features that help you create and distribute online offers across different Google properties, such as Google Search, the Shopping tab, Chrome, and more. By adding promotions to the products that you sell on Google, you can attract more customers and increase your conversions.


Promotions can be a great way to showcase your products and differentiate yourself from your competitors. You can offer discounts, free gifts, free shipping, or other incentives to entice shoppers to buy from you. Promotions can also help you clear out inventory, increase loyalty, or reward repeat customers.



But how do you create and manage promotions on Google? There are two main ways: using the promotion builder or using third-party partners.


Using the promotion builder

The promotion builder is a tool that allows you to manually enter individual promotions in your Google Merchant Center account. You can use it if you have a small number of promotions to submit. To use the promotion builder, follow these steps:


- Sign in to your Google Merchant Center account.

- Click Marketing in the navigation menu, then click Promotions.

- Click the plus button.

- Select the country and language for the promotion. The country you select determines the currency for the prices shown in the promotion.

- Select the destination where you want to show the promotion: Shopping ads, Free listings, Buy on Google listings, or Local inventory ads. You can select more than one destination.

- Select the promotion category that best fits your promotion. You can choose from amount off, percent off, free gift, or free shipping.

- Follow the prompts and fill in the details of your promotion, such as spend thresholds, discount amounts, gift descriptions, and more.

- If you want to apply your promotion to specific products in your product feed, choose Create custom filters based on product attributes. You can select or exclude products based on their ID, product type, brand, or item group ID.

- Save your promotion.


Using third-party partners


If you have a Shopify or WooCommerce account, you can connect your product discounts from these platforms with your Google Merchant Center account to show your promotions for your products on Google. You don't have to create your promotions through your Merchant Center account if you use this feature. To use third-party partners, follow these steps:



- Sign in to your Google Merchant Center account.

- Click Marketing in the navigation menu, then click Promotions.

- Click Get started with third-party partners.

- Choose Shopify or WooCommerce as your partner platform.

- Follow the instructions to link your accounts and sync your product discounts.


Once you create your promotions, Google will review them and approve them if they meet the requirements. You can check the status of your promotions in your Merchant Center account. You can also edit or delete your promotions at any time.


Promotions are a powerful way to boost your online sales and grow your business. By using Google Promotion Services, you can reach more potential customers and offer them compelling reasons to buy from you. Start creating your promotions today and see the difference they can make for your online store. 

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